Expositores

Mohanbir Sawhney

¿Quién es Mohanbir Sawhney?

Mohanbir Sawhney
Ph.D., Wharton School, University of Pennsylvania

Sawhney es un profesor, consultor y conferencista reconocido a nivel mundial en innovación empresarial, marketing moderno y análisis empresarial. Es un experto en marketing de entretenimiento, marketing de alta tecnología, tecnología de la información, gestión de marketing e innovaciones tecnológicas.
Ha escrito siete libros de gestión y su libro más reciente, The Sentient Enterprise: The Evolution of Business Decision Making (2017) y figuraba en la lista de best sellers del Wall Street Journal. Su investigación y artículos se publican con frecuencia en revistas académicas como Harvard Business Review, MIT Sloan Management Review, Journal of the Academy of Marketing Science, así como en revistas y periódicos como Fortune, Forbes y Financial Times. Además de enseñar, también asesora a empresas y gobiernos de todo el mundo, incluidas empresas como Accenture, Adobe Systems, AT & T, Boeing, Cisco Systems, Dell, DuPont, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, SAP y Sony.
Sawhney is a globally recognized professor, consultant and speaker in business innovation, modern marketing and enterprise analytics. He is an expert in entertainment marketing, high-tech marketing, information technology, marketing management, and technology innovations.
He has written seven management books and his most recent book, The Sentient Enterprise: The Evolution of Business Decision Making (2017) and was on The Wall Street Journal best seller list. In addition to teaching, he also advises firms and governments around the world, including companies like Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, SAP, and Sony.

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