Expositores

Zoë Chance

¿Quién es Zoë Chance?

D.B.A., Harvard Business School

Zoë investiga la persuasión y la toma de decisiones, trabajando apasionadamente para comprender cómo las personas pueden llevar vidas más felices, más sanas y más satisfactorias. En Yale, Zoë enseña Maestría en Influencia y Persuasión, asesora al Centro de Consultoría del Cliente y equipos de investigación, y colabora con Google y Optum Health. Antes de su labor en Yale, ella comercializó un segmento de USD200 millones de la marca Barbie en Mattel, desarrolló un programa de liderazgo en educación ejecutiva en Harvard. Su investigación ha sido tratada en The New York Times, el The Wall Street Journal, The Economist, Scientific American, Psychology Today, Financial Times y Discover.

 

Zoë studies persuasion and decision making, working passionately to understand how people can lead happier, healthier, more fulfilling lives. At Yale, Zoë teaches Mastering Influence and Persuasion, advises Center for Customer Insights consulting and research teams, and collaborates with Google and Optum Health.

Prior to her engagement at Yale, she marketed a $200 million segment of the Barbie brand at Mattel, developed an executive education leadership program at Harvard, acted on stage and film, and failed as an entrepreneur. She received her doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. Her research has been covered in The New York Times, The Wall Street Journal, The EconomistScientific AmericanPsychology Today, Financial Times, and Discover.

 

 

Link a Optin