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CEOs’ MANAGEMENT PROGRAM
 
Time/Date Sunday 4 Monday 5 Tuesday 6 Wednesday 7 Thursday 8 Friday 9 Saturday 10
8:30 - 10:00  

Marketing for Profitable Growth
Fixing the Base:
McDonalds Hennessey

Leadership of High Performance Teams
Phillips
Corporate Governance (cont’d)
Lys
Strategic Alliances Citigroup
Perkins
The Future of Marketing
Jain
Check Out By
10:00am
10:15 - 11:45   Marketing for Profitable Growth Monitizing the Brand:
Apple Computer
Hennessey
Leadership of High Performance Teams (cont’d)
Phillips
Corporate Governance (cont’d)
Lys
Strategic Alliances
Perkins
The Future of Marketing (cont’d)
Jain
 
11:45 - 1:00 Optional Lunch Lunch Lunch Lunch Lunch Lunch  
1:00 - 2:30 Program Introduction
Kantor
Study Groups
Gulf Oil Corp
Ofer
The Bridge Between Strategy and Innovation
Wolcott
Strengthening your Brand and Profits through Managing your People
Neiman Marcus
Dewar
Crisis Management
Mercedes
A-Class
Diermeier
Leadership and Learning
Buck
 
2:45 - 4:15 Corporate Strategy
Saias
Strategic Financial Planning
Ofer
Study Groups Open Innovation
BP’s Office of the CTO
Wolcott
Strengthening your Brand and Profits through Managing your People
(cont’d)
Dewar
Crisis Management
Diermeier
until 5:00
Leadership and Learning (cont’d)
Buck
 
4:30 - 6:00 Corporate Strategy(cont’d)
Saias
Strategic Financial Planning (cont’d)
Ofer
Building the Corporate Entrepreneurial Capability
Wolcott
5:00 -Bus departs
Boat Cruise in Chicago
Reputation Management
Diermeier
5:00
Program Closing
Kantor
 
6:00 - 6:30 6:15 Social Time
6:45 Dinner
Social Time & Dinner Social Time & Dinner Social Time & Dinner 7:00 Social Time
7:30 Closing Dinner
 
7:30 - 9:00 Corporate Strategy (cont’d)
Saias
Individual Study and Recreation Corporate Governance
Lys
Individual Study and Recreation  


 
JULY 4 - 9, 2010, EVANSTON, ILLINOIS, USA