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Innovation: Strategy and Management
 

In this session Profesor Wolcott explores innovation as a challenge for a new business design rather than simply the development of new products and technologies. He examines innovation in broad terms of processes, marketing and management, emphasizing its value in integral strategic management. This session delivers a theoretical establishment of what is innovation, with a clear focus on topics, products and systems relevant to today's managers.
 
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Robert Wolcott teaches Entrepreneurship and Innovation at Kellogg.  He has co-authored numerous articles on these subjects, including “Twelve Different Ways for Companies to Innovate”; the most downloaded article of 2006 from the MIT Sloan Management Review.

Professor Wolcott and Mohan Sawhney co-founded Kellogg Innovation Network, which Professor Wolcott still directs today.  He also co-founded Clareo Partners LLC, a corporate strategy and innovation management consultancy that serves clients such as Kraft, Microsoft, HP, SAP, Motorola and many more.
 
     
JULY 4 - 9, 2010, EVANSTON, ILLINOIS, USA