“Today’s economy is dominated by Services. The key to their success is to know how to manage and commercialize them.”
- Jonh Branch-
This program provides tools and tactics for implementing a strategic vision of services marketing. You will apply the concept of “servuction” (the production of services) and the
model of the 4Is for designing marketing programs exclusively for the services sector.
This program is designed for
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Managers with responsibilities in the areas of services, marketing, branding, commercial, business, development, sales and customer support.
Product managers, category managers, and brand managers.
Executives from companies where services are a core element in their business.
Key Benefits
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Create a new strategic vision for the role of services in your firm.
Identify tangible evidence in services.
Develop service oriented marketing policies, procedures and programs.
Design a model for services consumption.
Know the key trends and challenges of services, and their impact in strategic management.
